ORIGINAL_ARTICLE
سنجش اهداف مدیریت حامیان مالی از تبلیغات تجاری در میادین ورزشی
پژوهش حاضر با هدف سنجش و اولویتبندی اهداف حامیان مالی از تبلیغات تجاری در میادین ورزشی انجام شد. این پژوهش از لحاظ نتیجه و هدف از نوع پژوهشهای کاربردی و از حیث استراتژی پژوهشی از نوع مطالعات همبستگی بود که به شکل میدانی اجرا شد. جامعۀ آماری پژوهش تمامی مدیران عامل، مدیران بازاریابی و فروش شرکتهای حامی مالی با تبلیغات تجاری در میادین ورزشی در رشتههای فوتبال، والیبال، کشتی، فوتسال، کاراته و تکواندو، رؤسای کمیتههای بازاریابی فدراسیونهای ورزشی، مدیران عامل باشگاههای لیگ برتری در رشتههای فوتبال، بسکتبال، والیبال و فوتسال در فصل 98-97 و متخصصان و اساتید دانشگاه در حوزۀ بازاریابی ورزشی بودند (200 نفر). بهمنظور جمعآوری دادهها از پرسشنامۀ اهداف حامیان مالی (ون هیردن، 2004) استفاده شد. در تجزیه و تحلیل دادهها از آمار توصیفی برای طبقهبندی دادهها و در آزمون فرضیههای پژوهش از مدلهای تحلیل عاملی تأییدی در نرمافزار آموس و آزمون رتبهبندی فریدمن در نرمافزار اسپیاساس استفاده شد. یافتههای پژوهش نشان داد که اولویت اهداف حامیان مالی بهترتیب اولویت عبارت بودند از: اهداف کلی شرکت، اهداف بازارایابی و فروش، اهداف ارتباطی-محیطی و اهداف رسانهای-تبلیغاتی. همچنین نتایج تحلیل عاملی تأییدی نشان داد که مدل اهداف حامیان مالی از برازش کافی برخوردار است.
https://smrj.ssrc.ac.ir/article_1953_714b855ed0fc77cc982a7aa2d7f916e7.pdf
2021-07-23
1
34
10.22089/smrj.2020.8263.2832
حمایت مالی
اهداف حمایت مالی
تبلیغات تجاری
میادین ورزشی
شهرام
نظری
shahram.nazari@yahoo.com
1
استادیار مدیریت ورزشی دانشگاه غیرانتفاعی-غیردولتی ایوانکی
AUTHOR
علیرضا
دبیر
alirezadabir994@gmail.com
2
استادیار دانشکده مدیریت و حسابداری دانشگاه علامه طباطبائی، تهران، ایران
LEAD_AUTHOR
محمدحسین
قربانی
h_ghorbani91@yahoo.com
3
دانشآموخته دکتری مدیریت ورزشی دانشگاه علامه طباطبائی، تهران، ایران
AUTHOR
علی
آصفی نژاد
aliasefinejad@gmail.com
4
کارشناسارشد مدیریت ورزشی دانشگاه غیرانتفاعی ایوانکی
AUTHOR
Apostolopoulou, A., & Papadimitriou, D (2004). Welcome home: Motivations and objectives of the 2004 grand national olympic sponsors. Sport Marketing Quarterly, 13(4), 180-192.
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ORIGINAL_ARTICLE
نقش کیفیت خدمات و تبلیغات شفاهی بر حضور مجدد گردشگران با تأکید بر نقش میانجی تصویر مکان (مطالعه موردی پیست اسکی بین المللی پولادکف)
هدف از انجام این تحقیق، بررسی نقش کیفیت خدمات و تبلیغات شفاهی بر حضور مجدد گردشگران با تأکید بر نقش میانجی تصویر مکان در پیست اسکی پولادکف سپیدان در استان فارس بود. روش تحقیق مطالعه حاضر، از نوع توصیفی-همبستگی بود که به صورت پیمایشی انجام شد. جامعه آماری را کلیه گردشگران در فصل زمستان سال97 تشکیل میدادند که 384 پرسشنامه به روش تصادفی بین نمونهها توزیع شد که 330 پرسشنامه قابل تحلیل بود. برای جمعآوری دادهها از چهار پرسشنامهی کیفیت خدمات ورزشی(لیو، ۲۰۰۸)، تبلیغات شفاهی(گویت و همکاران، 2010)، تصویر مکان(دیویس و دیگران، 2009) و قصد حضور (لیم، 2006)، استفاده شد. روایی صوری و محتوایی پرسشنامهها توسط 10 نفر از اساتید مدیریت ورزشی و پایایی پرسشنامهها نیز از طریق ضریب آلفای کرونباخ مورد بررسی و تأیید قرار گرفت. برازش و آزمون فرضیهها با استفاده از الگوهای ساختاری، از روش حداقل مربعات جزئی و با بهرهگیری از نرم افزارPLS انجام شد. نتایج نشان داد که کیفیت خدمات و تبلیغات شفاهی تاثیر مستقیم و معناداری بر قصد حضور مجدد گردشگران دارد. همچنین نقش میانجی تصویر مکان بر رابطه بین کیفیت خدمات و قصد حضور مجدد و همچنین رابطه بین تبلیغات شفاهی و قصد حضور مجدد مورد تایید قرار گرفت. بررسی برازش مدل نیز نشان داد که مدل ارائه شده پژوهش از برازش متوسطی برخوردار میباشد. با توجه به یافتههای تحقیق پیشنهاد می شود که با ایجاد یک کمیته تخصصی راهکارهای مربوط برای افزایش کیفیت خدمات و تبلیغات شفاهی و بواسطه آنها ارتقاء تصویر مکان برای افزایش قصد حضور گردشگران طراحی و اجرا شود.
https://smrj.ssrc.ac.ir/article_1961_4dd2c60181f9cfbee39a855cbab7d2c4.pdf
2021-07-23
35
62
10.22089/smrj.2020.8099.2779
کیفیت خدمات
تبلیغات شفاهی
حضور مجدد
تصویر مکان
گردشگری ورزشی زمستانی
حمید رضا
صفری
hamidsafari83@yahoo.com
1
استادیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه جهرم، فارس، ایران
AUTHOR
مهدی
بشیری
mahdibas@gmail.com
2
استادیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه شهیدمدنی آذربایجان، تبریز، ایران.
LEAD_AUTHOR
سوسن
خدائیان
elmosalamat@gmail.com
3
کارشناس ارشد مدیریت ورزشی، دانشگاه جهرم، فارس، ایران
AUTHOR
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ORIGINAL_ARTICLE
تأثیر بازاریابی خیرخواهانه و تبلیغ بر تصمیم به خرید محصولات ورزشی: رویکرد نیمهتجربی
پژوهش حاضر با هدف بررسی نیمهتجربی تأثیر بازاریابی خیرخواهانه و تبلیغ بر تصمیم به خرید محصولات ورزشی انجام شد. این پژوهش از نظر هدف کاربردی بود و بهصورت نیمهتجربی انجام گرفت. جامعۀ آماری دانشجویان رشتۀ تربیتبدنی در محدودۀ سنی 25 تا 35 سال بودند که 40 نفر داوطلب از آنها (20 زن و 20 مرد) بهعنوان نمونۀ پژوهش انتخاب شدند. بهمنظور تهیۀ ابزار پژوهش تصاویر متناسب با دو استراتژی خیرخواهانه و تبلیغ تهیه و روایی تصاویر به تأیید 10 نفر از متخصصان بازاریابی ورزشی رسید. از دستگاه الکتروآنسفالوگرافی Enobio، 20 کاناله برای ثبت امواج، پرسشنامه برای سنجش تصمیم به خرید و شکلهای خودارزیابی برای سنجش انگیختگی و لذت استفاده شد. با نگرش به نقش لوب فرونتال در توجه، موج آلفا و بتا در این ناحیه از مغز توسط کانالهای F3، F4 و FZ بررسی شد. بهمنظور استخراج امواج از دادههای الکتروانسفالوگرافی کمّی از نرمافزار متلب b 2013 و برای تجزیه و تحلیل دادها با روشهای آمار توصیفی و آمار استنباطی شامل آزمون فریدمن و رگرسیون لجستیک دووجهی، از نرمافزاراسپیاساس نسخۀ 22 استفاده شد. نتایج نشان داد میزان تغییرات امواج آلفا و بتا در راهبرد خیرخواهانه بیشتر از راهبرد تبلیغ بود و این راهبرد درگیری بیشتری در ناحیۀ فرونتال ایجاد کرد. همچنین نتایج نشان داد پاسخهای عصبی-روانشناختی درصد درخور توجهی از تصمیم به خرید مصرفکننده را تبیین کردند؛ بنابراین بازاریابان و پژوهشگران میتوانند با رعایت این نتایج در راهبردهای ترویجی خود زمینۀ اثربخشی هرچهبیشتر فعالیتهای ترویجیشان را فراهم آورند.
https://smrj.ssrc.ac.ir/article_1976_96185f7a96a3bd602b7163634827692e.pdf
2021-07-23
63
88
10.22089/smrj.2020.8073.2772
بازاریابی خیرخواهانه
تبلیغ
بازاریابی عصبی
انگیختگی
لذت
علی
قائدی
alighaedi1363@yahoo.com
1
دانشجوی دکتری مدیریت بازاریابی و رسانه در ورزش، دانشگاه کردستان، سنندج، ایران
AUTHOR
بهزاد
ایزدی
b.iazadi@yahoo.com
2
استادیار گروه مدیریت ورزشی، دانشگاه کردستان، سنندج، ایران
LEAD_AUTHOR
محمدرضا
قاسمیان مقدم
mor.ghasemian@gmail.com
3
استادیار، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه علامه طباطبائی، تهران، ایران
AUTHOR
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ORIGINAL_ARTICLE
مقایسۀ کیفیت زندگی و مهارتهای آمادگی جسمانی کاربران بازیهای ورزشی الکترونیکی و غیرالکترونیکی (مورد مطالعه: دانشآموزان دختر پایۀ دوازدهم)
این پژوهش با هدف بررسی تأثیر ورزشهای الکترونیکی و ورزشهای غیرالکترونیکی بر کیفیت زندگی و شاخصهای وابسته به مهارتهای آمادگی جسمانی انجام شد. دانشآموزان دختر پایۀ دوازدهم مقطع متوسطۀ دوم ناحیۀ دوی شهر ری به تعداد 900 نفر جامعۀ آماری این پژوهش را تشکیل دادند. از بین آنها 60 نفر به شکل نمونهگیری تصادفی انتخاب شدند و برحسب میزان فعالیت ورزشی و ورزش الکترونیکی به چهار گروه پانزده نفری دستهبندی شدند. روش پژوهش از نوع توصیفی و نیمهتجربی بود که بهصورت میدانی اجرا شد. برای سنجش میزان کیفیت زندگی آزمودنیها و بررسی تأثیر این مطالعه بر آن، از فرم کوتاه پرسشنامۀ استاندارد کیفیت زندگی-36 سؤالی استفاده شد. از طریق اساتید متخصص حوزۀ تربیتبدنی روایی صوری و محتوایی پرسشنامه به دست آمد و پایایی آن با استفاده از آزمون آلفای کرونباخ 83/0 تعیین شد. بهمنظور تجزیه و تحلیل دادهها از شاخصهای توصیفی و آزمون آماری تحلیل کواریانس در نرمافزار اسپیاساس استفاده شد. نتایج نشان داد که میانگین و انحراف استاندارد پسآزمون متغیر کیفیت زندگی در گروههای کنترل 37/0 ±90/2، ورزش 31/0 ± 83/2، بازیهای الکترونیکی 20/0 ± 03/3 و ورزش و بازیهای الکترونیکی 25/0 ± 88/2 بود. از سوی دیگر، تفاوت معناداری بین پیشآزمون و پسآزمون متغیر کیفیت زندگی وجود نداشت (05/0 P > ,02/1 = F). دربارۀ متغیرهای آمادگی جسمانی نتایج نشان داد که تفاوت معناداری بین پیشآزمون و پسآزمون متغیرهای چابکی(01/0≤ P، 922/7 = F) ، پرتاب توپ(01/0≤ P، 044/10 = F) ، عکسالعمل دارد (05/0≤ P، 33/5 = F)، بالابردن شانه و بارفیکس(01/0≤ P، 769/13 = F) مشاهده شد. به نظر میرسد بهترین حالت تمرین را ترکیب دو نوع تمرین ورزش سنتی و بازیهای الکترونیکی تشکیل میدهد؛ چراکه در اغلب یافتهها نتایج گروه ترکیبی بهتر از سایر گروهها بود؛ ازاینرو پیشنهاد میشود دانشآموزان متوسطۀ شهرستان شهر ری بهمنظور توسعۀ آمادگی جسمانی خود و نیز بهبود کیفیت زندگیشان بهتر است از برنامههای تمرینی ترکیبی استفاده کنند تا بتوانند بهترین نتیجۀ ممکن را کسب کنند.
https://smrj.ssrc.ac.ir/article_2017_a4638763696c7c5f1805379a4110fb86.pdf
2021-07-23
89
116
10.22089/smrj.2020.7722.2689
کیفیت زندگی
ورزش های الکترونیکی
ورزش های غیرالکترونیکی
آمادگی جسمانی
فریده
ایرج
fa.iraj1974@gmail.com
1
گروه مدیریت ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
AUTHOR
زینت
نیک آئین
dr.zinatnikaeen@gmail.com
2
گروه مدیریت ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
LEAD_AUTHOR
علی
زارعی
dr_alizarei@yahoo.com
3
دانشیار، گروه مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد تهران مرکز، تهران، ایران
AUTHOR
فریده
اشرف گنجویی
ganjouei@yahoo.com
4
گروه مدیریت ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
AUTHOR
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ORIGINAL_ARTICLE
ساختاردهی عوامل مؤثر بر بهبود مرزگستری در فدراسیونهای ورزشی
پژوهش حاضر با هدف ساختاردهی عوامل مؤثر بر بهبود مرزگستری در فدراسیونهای ورزشی انجام شد. این پژوهش از نوع آمیخته بود. جامعة آماری پژوهش در بخش کیفی خبرگان آگاه به موضوع پژوهش بودند. همچنین جامعة آماری در بخش کمّی پژوهش مدیران فدراسیونهای ورزشی کشور بودند. ابزار پژوهش شامل مصاحبههای نیمهساختارمند و پرسشنامة محققساختهای بود که با توجه به اهداف و روش پژوهش طراحی شدند. برای تجزیه و تحلیل دادهها از نرمافزارهای اسپیاساس و پیالاس استفاده شد. نتایج نشان داد که دانش تخصصی، ارتباطات، زیرساختهای فنی، پیشینة همکاریهای ملی و بینالمللی، انگیزه، بانک اطلاعاتی، جریانهای مدیریتی و جنبههای قانونی بهعنوان عوامل مؤثر بر بهبود مرزگستری در فدراسیونهای ورزشی مشخص شدند. درنهایت با استفاده از روش مدلسازی ساختاری مدل مفهومی پژوهش ترسیم شد. نتایج نشان داد که تمامی روابط مدل پژوهش معنادار است.
https://smrj.ssrc.ac.ir/article_2021_0475a6d5503e11385505f0242cc726d4.pdf
2021-07-23
117
139
10.22089/smrj.2020.8358.2864
مرزگستری
اطلاعات
فدارسیونهای ورزشی
ارتباطات
مجتبی
عزیزیان
zahramahmoudi984@gmail.com
1
دانشجوی دکتری مدیریت ورزشی، واحد کرمانشاه، دانشگاه آزاد اسلامی، کرمانشاه، ایران
AUTHOR
شهاب
بهرامی
shahab_bahrami@yahoo.com
2
استادیار گروه مدیریت ورزشی، واحد کرمانشاه، دانشگاه آزاد اسلامی، کرمانشاه، ایران
LEAD_AUTHOR
سیدصلاح الدین
نقشبندی
salahedin_naghshbandi@yahoo.com
3
استادیار مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران، گروه تربیت بدنی، تهران، ایران
AUTHOR
محمد
جلیلوند
mohamad_galilvand@yahoo.com
4
استادیار گروه تربیت بدنی، واحد کرمانشاه، دانشگاه آزاد اسلامی، کرمانشاه، ایران
AUTHOR
Amini, M., Parhizgar, M., & Ahmadzadeh, G. (2013). Investigating the success factors in dynamic organizations and creating inclusive organizations (Case study of Iran Avondfar Company). Paper presented at the Second International Conference on Management, Entrepreneurship and Economic Development, Qom, Payame Noor University. (in Persian).
1
Birkinshaw, J., Ambos, T. C., & Bouquet, C. (2017). Boundary spanning activities of corporate HQ executive's insights from a longitudinal study. Journal of Management Studies, 54(4), 422-454.
2
Brehmer, M., Podoynitsyna, K., & Langerak, F. (2018). Sustainable business models as boundary-spanning systems of value transfers. Journal of Cleaner Production, 172, 4514-4531.
3
Buhl, H. U., Fridgen, G., König, W., Röglinger, M., & Wagner, C. (2012). Where’s the competitive advantage in strategic information systems research"? Making the case for boundary-spanning research based on the German business and information systems engineering tradition. The Journal of Strategic Information Systems, 21(2), 172-178.
4
Colman, H. L., & Rouzies, A. (2018). Postacquisition boundary spanning: A relational perspective on integration. Journal of Management, 0149206318759400.
5
Cross, R., & Cummings, J. N. (2004). Tie and network correlates of individual performance in knowledge-intensive work. Academy of management journal, 47(6), 928-937.
6
De Regge, M., Van Baelen, F., Aerens, S., Deweer, T., & Trybou, J. (2020). The boundary-spanning behavior of nurses: the role of support and affective organizational commitment. Health care management review, 45(2), 130-140.
7
Didonet, S. R., Simmons, G., Díaz‐Villavicencio, G., & Palmer, M. (2016). Market orientation's boundary‐spanning role to support innovation in SMEs. Journal of Small Business Management, 54, 216-233.
8
Gadiran, H. (2004). New organizations, necessity for survival in a changing world. Paper presented at the 4th International Conference on Quality Management, Tehran. (in Persian).
9
Iman, M., & Noshadi, M. (2011). Qualitative content analysis. Level of Research in Humanities, 3(2), 15-44. (in Persian).
10
Jun, K. (2018). Boundary Spanning and Leadership Perceptions in Creative Organizations: Evidence from Four Orchestras.
11
Lomi, A., Lusher, D., Pattison, P. E., & Robins, G. (2014). The focused organization of advice relations: A study in boundary crossing. Organization Science, 25(2), 438-457.
12
Mell, J., Quintane, E., Hirst, G., & Carnegie, A. B. (2018, July). The influence of manager machiavellianism on supervisor boundary spanning and employee creativity. In Academy of Management Proceedings (Vol. 2018, No. 1, p. 10521). Briarcliff Manor, NY: Academy of Management.
13
Obstfeld, D. (2005). Social networks, the tertius iungens orientation, and involvement in innovation. Administrative science quarterly, 50(1), 100-130.
14
Perry-Smith, J. E. (2006). Social yet creative: The role of social relationships in facilitating individual creativity. Academy of Management journal, 49(1), 85-101.
15
Roberts, M. J., & Beamish, P. W. (2017). The scaffolding activities of international returnee executives: A learning based perspective of global boundary spanning. Journal of Management Studies, 54(4), 511-539.
16
Schotter, A. P., Mudambi, R., Doz, Y. L., & Gaur, A. (2017). Boundary spanning in global organizations. Journal of Management Studies, 54(4), 403-421.
17
Termeer, C. J., & Bruinsma, A. (2016). ICT-enabled boundary spanning arrangements in collaborative sustainability governance. Current Opinion in Environmental Sustainability, 18, 91-98.
18
ORIGINAL_ARTICLE
ارائه مدل ساختاری برند رویدادهای ورزشی در ایران
هدف از پژوهش حاضر طراحی مدل ساختاری برند رویدادهای ورزشی در ایران بود. این پژوهش، از نظر هدف، کاربردی و از حیث ماهیت، توصیفی- پیمایشی بود. جامعه آماری شامل کلیه اساتید دانشگاهی در حوزه مدیریت و بازاریابی ورزشی و مدیران و کارشناسان برگزاری رویدادهای ورزشی بود که حجم نمونه آماری به تعداد قابل کفایت بر اساس تعداد 16 متغیر پنهان، 354 نفر تعیین و از طریق نمونهگیری در دسترس و هدفمند گزینش شدند. برای گردآوری دادهها از پرسشنامه محقق ساخته و جهت تجزیه و تحلیل دادهها و بررسی برازش مدل از مدلسازی معادلات ساختاری استفاده شد. نتایج نشان داد که اثر ویژگی رویداد بر بازاریابی، نوآوری، مزیت رقابتی و قابلیت برند رویداد معنادار بود. همچنین قابلیت برند رویداد بر برندسازی و بازاریابی رویداد؛ بازاریابی رویداد بر مزیت رقابتی، ارزش برند، عملکرد برند رویداد و برندسازی؛ و نوآوری رویداد بر بازاریابی و مزیت رقابتی رویداد؛ مزیت رقابتی رویداد بر عملکرد برند و ارزش برند؛ و در نهایت عملکرد برند رویداد بر ارزش برند، اثری معنادار دارند. میتوان بیان داشت که ارائهدهندگان رویدادهای ورزشی میتوانند با اقداماتی مانند اجرای برنامههای کنترل کیفیت عملکردی، بهبود کیفیت خدمات و همچنین توجه به زیبایی ظاهری اماکن ورزشی، قیمتگذاری متناسب با نوع و کیفیت رویداد ورزشی و کاهش هزینههای غیرمستقیم مثل زمان، و حمل و نقل و کسب اطلاعات؛ کیفیت ادراک شده مشارکتکنندگان را از خدمات افزایش دهند و در نتیجه ارزش ویژه برندشان ارتقاء دهند.
https://smrj.ssrc.ac.ir/article_2056_7853779bd519ceaf9053424015c0c56a.pdf
2021-07-23
140
169
10.22089/smrj.2020.8378.2870
برند
رویدادهای ورزشی
تماشاگران
ریحانه
نقش زن خواجویی
r.naghshzan@yahoo.com
1
دانشجوی دکتری رشته مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه آزاد اسلامی، واحد اصفهان (خوراسگان)، اصفهان، ایران
AUTHOR
مهدی
سلیمی
m_salimi_3@yahoo.com
2
دانشیار مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اصفهان، اصفهان، ایران
LEAD_AUTHOR
رسول
نظری
nazarirasool@yahoo.com
3
دانشیار مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه آزاد اسلامی، واحد اصفهان (خوراسگان)، اصفهان، ایران
AUTHOR
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ORIGINAL_ARTICLE
اشتباهات رایج آماری و روش شناختی مقالات مدیریت ورزشی در نشریههای فارسی
امروزه پژوهشگران شاهد وجود اشتباهات آماری رایجی در بسیاری از مقالات علمی بوده اند. برای اینکه نتایج حاصل از مقاله های علمی قابل اتکا باشند، پیش از چاپ در نشریه های مدیریت ورزشی مورد داوری قرار می گیرند، اما در برخی مقاله های چاپ شده در این نشریات اشتباهات مختلفی مشاهده می شود که باعث می شود از اعتبار گزارش شده در مقالات کاسته شود. بنابراین هدف از تحقیق حاضر بررسی اشتباهات رایج آماری و روش شناختی تحقیقات مدیریت ورزشی به منظور فراهم آوردن اطلاعات مناسبی برای سایر نویسندگان مقالات مدیریت ورزشی بود. به این منظور، با استفاده از رویکرد تحلیل محتوا ابتدا مقاله های منتشر شده از سال 1391 تا 1397 در نشریه های مدیریت ورزشی، مطالعات مدیریت ورزشی، پژوهش های معاصر در مدیریت ورزشی و پژوهش های کاربردی در مدیریت ورزشی بررسی شد و خطاهای متداول محققان این رشته بدست آمد. نتایج حاصل از بررسی کاربردی مفاهیم تئوریک و پایه ای رشته مدیریت ورزشی در مقالات چاپ شده در نشریه های فارسی، حاکی از وجود اشتباهات اساسی در مقاله های به چاپ رسیده در نشریه های مذکور می باشد. در میان خطاهای بزرگ و کوچک که در تحقیقات مدیریت ورزشی پیدا شده، عدم رعایت پیش فرض های آماری، خطا در نمونه گیری تصادفی، خطاهای رابطه علّی، خطاهای مربوط به ابزار جمع آوری اطلاعات، اطمینان از درستی نتیجه یک آزمون مبتنی بر سطح معنی داری و تعصب در انتشار مهم ترین خطاهایی بودند که محققان مدیریت ورزشی مرتکب شده و در این تحقیق مورد ارزیابی قرار گرفتند.
https://smrj.ssrc.ac.ir/article_2087_214e4a0a97202076a52a4297a6ea5fa6.pdf
2021-07-23
170
201
10.22089/smrj.2020.8815.3001
تحلیل های آماری
روش شناسی
مدیریت ورزشی
نشریه های فارسی
حسین
عبدالملکی
h.abdolmaleki@ut.ac.ir
1
استادیار مدیریت ورزشی، مرکز تحقیقات مراقبت های بالینی و ارتقای سلامت، واحد کرج، دانشگاه آزاد اسلامی، کرج ایران
LEAD_AUTHOR
Abdolmaleki, H., Heidari, F., Allahyari, M., & Zakizadeh, S. (2019). Future of sport management researches in Iran’s Universities. Sport Management and Development, 7(4), 56-68. (in Persian).
1
Abdolmaleki, H., Mirzazadeh, Z. S., & Ghahfarokhhi, E. A. (2018). Identify and prioritise factors affecting sports consumer behaviour in Iran. International Journal of Sport Management and Marketing, 18(1-2), 42-62. (in Persian).
2
Abdolmaleki, H., Soheili, B., Varmus, M., & Khodayari, A. (2020). Presenting a new mixed method for measuring service quality of health clubs. International Journal of Sport Management and Marketing, 20(5-6), 312-333.
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ORIGINAL_ARTICLE
طراحی مدل پیشآیندها و پسآیندهای چابکی استراتژیک در کسبوکارهای کوچک و متوسط ورزشی
پژوهش حاضر با هدف طراحی مدل پیشآیندها و پسآیندهای چابکی استراتژیک در کسبوکارهای کوچک و متوسط ورزشی انجام شد. پژوهش بهصورت آمیخته (کیفی-کمی) بود که بخش کمی آن از نظر شیوة گردآوری دادهها توصیفی-پیمایشی بود. در بخش اول (کیفی) برای اجرای مصاحبۀ میدانی، جامعة آماری پژوهش، اساتید برجسته در حوزة مدیریتورزشی و متخصص در کسبوکارهای ورزشی و صاحبان برجستۀ کسبوکارهای ورزشی بودند که این افراد در دو فاز اولیه و ثانویه بهترتیب بهصورت هدفمند و گلولهبرفی برای مصاحبههای کیفی در موضوع پژوهش انتخاب شدند (14 مصاحبه و تا حد اشباع نظری ادامه یافت). در بخش دوم یعنی بخش کمی، بعد از گردآوری اطلاعات حاصل از پژوهش کیفی، پرسشنامهای با 51 گویه و در قالب سه مؤلفۀ پیشآیندهای چابکی استراتژیک، چابکی استراتژیک و پسآیندهای چابکی استراتژیک ساخته شد و در بین صاحبان کسبوکارهای کوچک و متوسط ورزشی شهر تهران توزیع شد (269 نفر). از شاخصهای کشیدگی و چولگی بهمنظور بررسی توزیع دادهها (طبیعی یا غیرطبیعیبودن) استفاده شد و برای بررسی و پاسخ به سؤالهای پژوهش و رسم و تدوین مدل اندازهگیری و مدل ساختاری از نرمافزارهای اسپیاساس نسخة 24، پیالاس نسخة 2.0 و نرمافزار مکسکیودیای نسخة پرو استفاده شد. نتایج نشان داد که فرهنگ سازمانی، ساختار سازمانی و چابکی سازمانی از مقولههای اصلی پیشآیندهای چابکی استراتژیک، همچنین وضوح چشمانداز، قابلیتهای اصلی، اهداف استراتژیک منتخب، مسئولیت مشترک و اقدام از مقولههای اصلی چابکی استراتژیک و درنهایت عملکرد مالی، عملکرد غیرمالی و کسب مزیت رقابتی از مقولههای اصلی پسآیندهای چابکی استراتژیک بودند. نتایج معادلات ساختاری روابط موجود در مدل پژوهش را تأیید کرد.
https://smrj.ssrc.ac.ir/article_2111_2b31785b123c3b83303a7ca0bcd6c52d.pdf
2021-07-23
202
224
10.22089/smrj.2020.8298.2844
عملکرد مالی
چابکیسازمانی
فرهنگسازمانی
ساختارسازمانی
مزیترقابتی
حمزه
عیسی زاده
nahlenazari@gmail.com
1
دانشجوی دکتری مدیریت ورزشی، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران، قم، ایران
AUTHOR
قدرت الله
باقری راغب
ghodratoalahe_bagheri@yahoo.com
2
دانشیار مدیریت ورزشی ، دانشکده مدیریت و حسابداری، دانشگاه تهران، قم، ایران
AUTHOR
اسدالله
کردنائیج
asadoalahe_kordenayeg@yahoo.com
3
استاد گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران
LEAD_AUTHOR
آصف
کریمی
4
استادیار مدیریت بازرگانی،دانشکده مدیریت و حسابداری،پردیس فارابی دانشگاه تهران، قم، ایران
AUTHOR
مرتضی
سلطانی
morteza_soltani@yahoo.com
5
دانشیار مدیریت بازرگانی، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران، قم، ایران
AUTHOR
Abasi, H., & Fatahian, N. (2018). The effect of strategic learning on organizational performance with the mediating role of strategic agility (Case Study: Hamadan and Kermanshah Youth and Sport Offices). Contemporary Research in Sport Management. 8(15), 29-43. (in Persian).
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Bandarian, R. (2016). Presenting a conceptual model of strategic agility in research and technology organizations. Technology Growth, 46, 9-14. (in Persian).
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Bavaghar, F. (2018). The Impact of strategic agility and innovative behavior on competitiveness (Unpublished master´s thesis). Zanjan University, Zanjan. (in Persian).
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Di Minin, A., Frattini, F., Bianchi, M., Bortoluzzi, G., & Piccaluga, A. (2014). Udinese Calcio soccer club as a talent’s factory: Strategic agility, diverging objectives, and resource constraints. European Management Journal. 32(2), 319-336.
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Doz, Y. L., & Kosonen, M. (2010). Embedding strategic agility: A leadership agenda for accelerating business model renewal. Long Range Planning, 43(2), 370–382.
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Gupta, M., George, J. F., & Xia, W. (2019). Relationships between IT department culture and agile software development practices: An empirical investigation. International Journal of Information Management, 44, 13–24.
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Kale, E., Aknar, A., & Başar, Ö. (2019). Absorptive capacity and firm performance: The mediating role of strategic agility. International Journal of Hospitality Management. 78, 276-283.
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Kozechian, H., Ehsani, M., Azimzadeh, S. M., & Kordenaeg, A. (2014). A model for starting small and medium-sized sports businesses. Sport management and development, 3(1), 51-68. (in Persian).
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Kumkale, I. (2016). Organization’s tool for creating competitive advantage: Strategic agility. Balkan and Near Eastern Journal of Social Sciences, 2(03), 118-124.
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Kutej, D., & Vorraber, W. (2019). Fostering additive manufacturing of special parts with augmented-reality on-site visualization. Procedia Manufacturing, 39, 13–21.
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Lewis, M. W., Andriopoulos, C., & Smith, W. K. (2014). Paradoxical leadership to enable strategic agility. California Management Review, 56(3), 58–77.
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Monavarian, A., Manian, A., Movahidi, M., & Akbari, M. (2014). Investigating factors influencing e-commerce development (Case study: Small and medium enterprises of Iran). Journal of Information Technology Management, 1, 145-160. (in Persian).
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Morgan, R. E., & Page, K. L., (2008). Managing business transformation to deliver strategic agility. Strategic Change, 17(92), 155-168.
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Ojha, D. (2008). Impact of strategic agility on competitive capabilities and financial performance (Doctoral dissertation, Clemson University).
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Penttilä, S., Lund, H., Ratava, J., Lohtander, M., Kah, P., & Varis, J. (2019). Virtual reality enabled manufacturing of challenging workpieces. Procedia Manufacturing, 39, 22–31.
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Roth, A. (1996). Achieving strategic agility through Economies of Knowledge. Planning Review, 24(2), 30-36.
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Sambamurthy, V., Bharadwaj, A., & Grover, V., (2003). Shaping agility through digital options: reconceptualizing the role of information technology in contemporary firms, MIS Quarterly, 27(2), 237-263.
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Setia, P., Sambamurthy, V., & Closs, D. J. (2008). Realizing business value of agile IT applications: antecedents in the supply chain networks. Information Technology and Management, 9(1), 5-19.
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Seyed Javadin, S. R., Amoozad Mahdiraji, H., & Zarei, N. (2017). Analysing the effective factors on workforce agility upon a novel hybrid approach by factor analysis and VIKOR Method (A case study of MAPNA corporation). Journal of Modern Management Studies, 1(1), 19-45.
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Shin, H., Lee, J. E., Kimm D. S., & Rhim, H. (2015). Strategic agility of Korean small and medium enterprises and its influence on operational and firm performance. International Journal of Production Economics. 168, 181-196.
28
Teoh, A. P., Lee, K. Y., & Muthuveloo, R. (2017). The impact of enterprise risk management, strategic agility, and quality of internal audit function on firm performance. International Review of Management and Marketing. (1), 222-229.
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ORIGINAL_ARTICLE
مدل بهبود وضعیت تکریم ارباب رجوع در وزارت ورزش و جوانان
پژوهش حاضر با هدف ارائة مدل بهبود وضعیت تکریم ارباب رجوع در وزارت ورزش و جوانان طراحی گردید. روش پژوهش حاضر آمیخته از نوع کیفی و کمی بود. جامعة آماری پژوهش حاضر در بخش کیفی شامل برخی خبرگان آگاه به موضوع پژوهش و در بخش کمی شامل اساتید مدیریت ورزشی کشور و همچنین کارشناسان وزارت ورزش و جوانان آگاه به موضوع پژوهش بود که تعداد آنان با توجه به برآوردهای انجام شده 145 نفر مشخص گردید. روش نمونه گیری در بخش کمی پژوهش به صورت هدفمند بود. ابزار گردآوری اطلاعات شامل مصاحبه های نیمه ساختاریافته و پرسشنامة محقق ساخته بود. به منظور تجزیه و تحلیل داده ها از روش گراندد تئوری در بخش کیفی و از روش معادلات ساختاری در بخش کمی استفاده شد. کلیة روند تجزیه و تحلیل داده های پژوهش در نرم افزار پی ال اس انجام گردید. پس از انجام بخش کیفی در نهادیت تعداد 78 کد نهایی در شش بعد کلی شرایط علی، شرایط زمینه ای، شرایط مداخله گر، پدیده اصلی، پیامدها و راهبردها شناسایی گردید. نتایج نشان داد که شرایط زمینه ای (333/0) و شرایط مداخله گر (202/0) بر راهبردهای بهبود وضعیت تکریم ارباب رجوع در وزارت ورزش و جوانان تاثیر معناداری دارند. به طور کلی با توجه به تغییرات محیطی گسترده می بایستی بازنگری جدی در اهداف و برنامه های تکریم ارباب رجوع جهت همگام سازی با این تغییرات و پاسخ به نیازهای مراجعه کنندگان به وزارت ورزش و جوانان انجام گردد.
https://smrj.ssrc.ac.ir/article_2112_7f7b69f901ffe6c2f2b5a48d41fa8559.pdf
2021-07-23
225
258
10.22089/smrj.2020.8578.2932
ارباب رجوع
تکریم
خدمات
مشتری مداری
فاطمه
رئوفیان
fatemehraofian12@gmail.com
1
دانشجوی دکتری مدیریت ورزشی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران
AUTHOR
سید محمدعلی
میرحسینی
mirhoseni_m@yahoo.com
2
استادیار مدیریت ورزشی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران
LEAD_AUTHOR
احمد
ترک فر
ahmad_torkfar@yahoo.com
3
دانشیار مدیریت ورزشی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران
AUTHOR
Asghari, H., Zakeri, M., & Asadi, E. (2017). Factors influencing client honor in health care based on public service management law. Resource Management in Law Enforcement, 4(5), 1-24. (in Persian).
1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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11
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13
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14
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15
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16
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17
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18
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19
Reiner, G. (2005). Customer-oriented improvement and evaluation of supply chain processes supported by simulation models. International Journal of Production Economics, 96(3), 381-395.
20
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21
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22
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23
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24
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25
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ORIGINAL_ARTICLE
مارپله های توسعۀ پایدار از طریق ورزش در ایران
پژوهش حاضر با هدف بررسی مارپلههای دستیابی به اهداف توسعۀ پایدار (دستور کار 2030 سازمان ملل) از طریق ورزش انجام شد. در استعارة مارپله، پله بهمثابۀ عواملی است که در رسیدن به اهداف نقش سرعتدهنده دارند و مار بهعنوان عوامل بازدارندة نیل به اهداف است. روش پژوهش حاضر کیفی و از نوع نظریة دادهبنیاد بود. ابتدا 95 مقاله با دو کلید واژة «توسعه» و «ورزش» در 30 نشریۀ تأییدشده از سوی وزارت علوم بررسی شدند. سپس 13 مصاحبه با صاحبنظران حوزههای مختلف توسعة پایدار از وزارت ورزش، کمیتۀ ملی المپیک و پارالمپیک، مرکز تحقیقات پزشکی ورزشی و اساتید دانشگاهی که به روش نمونهگیری قضاوتی انتخاب شده بودند، انجام شد. تعداد ۷۲ کد مستقل اولیه و براساس قرابت مفهومی و معنایی بین کدها، ۲۰ مفهوم اصلی در قالب ۱۲ مقوله بهعنوان مارهای مسیر دستیابی به اهداف توسعۀ پایدار از طریق ورزش ایران شناسایی شدند. این موانع در شش هدف دستور کار 2030 بررسی شدند که ورزش نقشی مستقیم در دستیابی به آنها دارد. همچنین پلهها در قالب این شش هدف بررسی شدند که به ۲۶ کد، ۱۴ مفهوم و 9 مقوله دستهبندی شدند. بهطورکلی، ورزش در دستیابی به اهداف توسعة پایدار، بیشتر با موانعی در سطح کلان (مانند یکپارچهنبودن سیاستگذاریها و زیرساختهای ناکافی) مواجه است. قوانین و آییننامهها در برخی اهداف جزو پلهها به شمار میروند، اما بیشتر پلهها را میتوان در سطح فردی (اشتیاق و انگیزههای فردی و جمعیت جوان) و سطح جامعه (نهادهای مدنی) یافت.
https://smrj.ssrc.ac.ir/article_2126_379300a760abe10498f1d1a50ca07603.pdf
2021-07-23
259
287
10.22089/smrj.2020.8621.2945
کلید واژگان: توسعه پایدار
سهم ورزش در توسعه
ورزش برای توسعه و صلح
کاظم
هژبری
kazem_hojabr@yahoo.com
1
دکتری مدیریت ورزشی، دانشگاه گیلان ، گیلان، ایران
LEAD_AUTHOR
رحیم
رمضانی نژاد
rramzani@guilan.ac.ir
2
استاد مدیریت ورزشی، دانشگاه گیلان ، گیلان، ایران
AUTHOR
رضا
شجیع
reza.shajie@gmail.com
3
دانشگاه پیام نور
AUTHOR
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3
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7
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8
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9
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10
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11
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12
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13
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16
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17
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18
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19
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20
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21
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22
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23
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26
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29
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30
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31
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32
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33
Webb, J., & Richelieu, A. (2015). Sport for development and peace snakes and Qualitative Market Research: An International Journal, 18(3), 278–297.
34
Yavari, Y., Askarian, F., & Shojayi, Kh. (2016). Challenges of aras free zone sport tourism development with emphasis on managers and experts opinions. Sport Management and Development Biennial, 8(1), 234-244. (in Persian).
35
Zakayee, M. S., & Sedighi, S. (2015). Femininity and sports. Women's Psychological Social Studies, 13(2), 67-92. (in Persian).
36
Zarean, H., Afrooze, M., S. Afshari, M. (2018). Identifying the examples of shadow economy affecting the development of professional sports in Iran. Quaterely journal of Sport Development and Management, 7(4), 183- 208. (in Persian).
37
ORIGINAL_ARTICLE
اثر فرهنگ سازمانی بر بهره وری با نقش میانجی خلاقیت و نوآوری در وزارت ورزش و جوانان ایران
هدف از این پژوهش اثر فرهنگ سازمانی بر بهره وری با نقش میانجی خلاقیت و نوآوری در وزارت ورزش و جوانان ایران است.روش تحقیق توصیفی- پیمایشی است. جامعه آماری پژوهش کلیه کارشناسان وزارت ورزش و جوانان (400) بودند که از طریق نمونه گیری تصادفی- طبقه ایی متناسب، تعداد 198 نفر به عنوان نمونه انتخاب شدند. جهت گردآوری دادهها از چهار پرسشنامه استاندارد فرهنگ سازمانی کمرون و کوئین (2006)، بهره وری نیروی انسانی شهبازپور (1393) ، خلاقیت سازمانی دارابژه(فتحی، 1392) ، نوآوری سازمانی (مدل آنا سانکوسکا(2013) استفاده شد. به منظور تجزیه و تحلیل داده ها از تحلیل عاملی و جهت مدل یابی معادلات ساختاری با نرم افزار اس.پی.اس.اس و آموس ، برای ارائه مدل تحقیق استفاده شده است. یافته های این پژوهش نشان داد فرهنگ سازمانی بر بهره وری انسانی (69/0= β، 35/10= T-Value) ، فرهنگ سازمانی بر نوآوری (48/0= β، 60/7= T-Value) ، فرهنگ سازمانی بر خلاقیت (57/0= β، 90/8= T-Value) ،خلاقیت بر نوآوری (85/0= β، 90/12= T-Value) ، نوآوری بر بهره وری انسانی(56/0= β، 35/11= T-Value) و خلاقیت بر بهره وری انسانی(71/0= β، 21/10= T-Value) تاثیر مثبت و معنی داری دارد. به وسیله تجزیه وتحلیل یافته های پژوهش مدیران بهتراست بکوشند که فرهنگ این وزارت خانه به سمت فرهنگ تیمی و فرهنگ ادهوکراسی تمایل پیدا کند که زمینه انعطاف پذیری و تمرکز بر محیط درون و بیرون و همچنین ایجاد محیطی دوستانه برای خلاقیت و نوآوری ، در نتیجه به بهره وری کارکنان و رشد و شکوفای سازمان بی انجامد.
https://smrj.ssrc.ac.ir/article_2216_8cb77c3e5e6aa9f012bc7f0ff1cb16e7.pdf
2021-07-23
288
316
10.22089/smrj.2020.9123.3090
بهرهوری انسانی
خلاقیت
فرهنگ سازمانی
نوآوری
وزارت ورزش و جوانان
شیرین
زردشتیان
zardoshtian2014@gmail.com
1
استادیار مدیریت ورزشی، دانشکده تربیت بدنی دانشگاه رازی کرمانشاه، کرمانشاه، ایران
LEAD_AUTHOR
جلیل
ریحانی نیا
jalil.reyhane@gmail.com
2
دانشجوی کارشناسی ارشد دانشکده تربیت بدنی رازی کرمانشاه، کرمانشاه، ایران
AUTHOR
Abbasi, H., Karimi, J., & Hosseini, M. (2018). Performance management in sports (2nd). Tehran: Tanin-e Danesh Publications. (in Persian).
1
Abdollahi, B., Hadavandi, H. R., & Ebrahimi, A. (2016). Identifying the organizational culture of the Red Crescent population based on the Cameron and Quinn models. Rescue and Relief, 8(1-2), 121-133. (in Persian).
2
Ahmadi, A. (2016). Relationship between creativity and innovation with human resource productivity. Scientific-Research Quarterly New Approach in Education Management, 7(3), 209-223. (in Persian).
3
Allah Verdi, M., Farahabadi, S. M. M., & Sadat Sajjadi, H. (2010). Prioritization of factors affecting human resource productivity from the perspective of middle managers of Isfahan. University of Medical Sciences, Hospital Quarterly, 3(4), 77-85. (in Persian).
4
Auernhammer, J., & Hall, H. (2013). Organizational culture in knowledge creation, creativity and innovation: Towards the Freiraum model. Journal of Information Science, 40(2), 154–166.
5
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ORIGINAL_ARTICLE
انتخابی از جنس میدانِ ورزش: تحلیل گزینههای پست وزارت ورزش و جوانان با روش مکتور
ورزش تنها در ظاهر، غیرسیاسی معرفی میگردد؛ اما این امر اجتماعی از دیرباز پهنه و میدانِ ی برای رقابت بر سر قدرت در میدانِ سیاست بوده است. میدانِ اغواکنندۀ ورزش در ایران، از نخستین روزهای ساختارمند شدن، به غیر از مقاطعی کوتاه، همواره شاهد حضور حکمرانانی از جنس دیگر میدانِ ها، بوده است. حال آنکه توسعۀ ورزش یک فرآیند نظاممند، درهم تنیده و کاملا تخصصی است که روزر به روز به پیچیدگیهای آن اضافه میگردد؛ در چنین بستری، بیتردید سرمایههای انسانی میدانِ ورزش که دارای شناخت عمیق و تجربه مناسب از میدانِ ورزشاند، بهترین گزینهها برای قرارگرفتن در رأس مدیریت کلان ورزشاند. از اینرو، هدف از پژوهش حاضر تحلیل گزینههایی از میان متخصصان مدیریت ورزشی برای پست وزارت ورزش و جوانان است. بدین منظور با استفاده از تکنیک تحلیل بازیگران و ابزار شبیهسازی برنامهریزی استراتژیک به نام مکتور، میزان تأثیرگذاری و تأثیرپذیری بازیگران کلیدی میدانِ ورزش بر یکدیگر و همچنین شناسایی موضع هر یک از بازیگران نسبت به اهداف، مورد بررسی قرار گرفت. 17 نفر از خبرگان مدیریت ورزشی که بصورت کاملاً هدفمند انتخاب شده بودند، ماتریسهای بازیگر–بازیگر و بازیگر–اهداف را تکمیل نمودند. پیامدهای بازیگران نسبت به اهداف، مقیاس رقابتپذیری بازیگران، همگرایی و واگرایی بازیگران و اهداف، همچنین فاصله خالص بین بازیگران کلیدی و اهداف، مورد بررسی دقیق، با نرم افزار قرار گرفت. هدف توسعه رفتار سیاسی، مورد توجه خاص همه بازیگران میدانِ ورزش قرار دارد. ساماندهی امور مربوط به جوانان و توسعه ورزش بانوان، نیاز به تغییرات اساسی در ساختار و نگاه بازیگران دارد.
https://smrj.ssrc.ac.ir/article_2824_7b9a6bd71a20536abaa0dcd78ea69d93.pdf
2021-07-23
317
350
10.22089/smrj.2021.11025.3449
میدانِ ورزش
بازیگرانکلیدی
همگرایی
وزیر ورزش
آیندهپژوهی
جواد
شهولی کوه شوری
j.shahvali@live.com
1
دکترای تخصصی مدیریت ورزشی، گروه تربیتبدنی و علوم ورزشی، واحد مبارکه، دانشگاه آزاد اسلامی، مبارکه، ایران
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