Assessing the Effects of Sports Brand on Brand Preference at the Time of Purchase (Case Study: Fans of Mazandaran Kaleh Volleyball Team)

Volume 10, Issue 52, January and February 2019, Pages 203-228

https://doi.org/10.22089/smrj.2018.5854.2179

Maziyar Kalashi; Abdorahman Jami Alahmadi; Masoud Yamini Firouz; Hajar Ebrahimi Poor

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