Sport Management Studies

The Effect of Cause-Related Marketing on the Perception and Preference of Sports Services, with an Emphasis on the Role of Moral Pleasure and Loyalty of Altruist Type Athletes

Volume 10, Issue 49, July and August 2018, Pages 159-182

https://doi.org/10.22089/smrj.2018.4778.1922

Ali Hamidi Zadeh, Ali Asghar Rashid, Nima Soltani Nejat, Mohamad Rahim Esfidani

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