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Keywords = Brand Management
Number of Articles: 3

Designing an Agile Branding Framework with a Qualitative Approach (Case Study: Sportswear Brands)

Volume 18, Issue 95, March and April 2026, Pages 141-160

https://doi.org/10.22089/smrj.2026.16708.4023

Faraz Divani, Navid Mahtab, Mohsen Akbari, Maryam Varmaghani

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  • PDF 1.23 M

Identifying Effective Components in Professional Athletes’ Personal Branding

Volume 14, Issue 72, May and June 2022, Pages 147-178

https://doi.org/10.22089/smrj.2022.11293.3498

Hamed Jafari, jaffar barghi mogaddam, mahdi bashiri, mohammadrahim najafzadeh

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  • PDF 643.26 K

Internal factors and obstacles of brand management in Iran's pro league football clubs

Volume 8, Issue 35, March and April 2016, Pages 51-66

https://doi.org/10.22089/smrj.2016.718

Mehdy Rasooli, Mohammad Khabiri, Alireza Elahi, Najaf Aghaee

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  • PDF 218.4 K
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