Sport Management Studies

Determination of Sport Sciences Institute' Brand Personality Through Architypes

Volume 12, Issue 61, July and August 2020, Pages 109-128

https://doi.org/10.22089/smrj.2019.7002.2470

Mehdy Rasooli, Ameneh Bayat

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Utilizing Archetype for Determination of Iran Football Pro League Brand Personality

Volume 11, Issue 54, July and August 2019, Pages 171-190

https://doi.org/10.22089/smrj.2018.5189.2017

Parastoo Ghodsi, Ali Reza Elahi, Mehdi Rasooli

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The influence of the word of mouth on consumer based brand equity creation in sport service

Volume 7, Issue 31, November and December 2015, Pages 85-104

Mohsen Behnam, Mahrokh Modiri, Seyedeh Zahra Hashemi

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