Sport Management Studies

The Effect of Team Brand Personality on Fans' Brand Preferences and Team Brand Loyalty in Football Pro League of Iran

Volume 11, Issue 53, March and April 2019, Pages 237-256

https://doi.org/10.22089/smrj.2018.1451

Akbar Jaberi, Seyed Nasrollah Sajjadi, Mohammad Khabiri, Javad Khazaei Pool

• View Article
• PDF 495 K

Assessing the Effects of Sports Brand on Brand Preference at the Time of Purchase (Case Study: Fans of Mazandaran Kaleh Volleyball Team)

Volume 10, Issue 52, January and February 2019, Pages 203-228

https://doi.org/10.22089/smrj.2018.5854.2179

Maziyar Kalashi, Abdorahman Jami Alahmadi, Masoud Yamini Firouz, Hajar Ebrahimi Poor

• View Article
• PDF 495.19 K

The influence of the word of mouth on consumer based brand equity creation in sport service

Volume 7, Issue 31, November and December 2015, Pages 85-104

Mohsen Behnam, Mahrokh Modiri, Seyedeh Zahra Hashemi

• View Article
• PDF 747.85 K