Sport Management Studies

Presenting a model of the effect of advertising component on the behavioral tendencies of customers of sports complexes in Tehran with regard to the mediating role of non-approval of expectations

Volume 16, Issue 83, March and April 2024, Pages 83-100

https://doi.org/10.22089/smrj.2022.10902.3435

maliheh parvizi, Hossein Akbari Yazdi, Ali Reza Elahi

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The role of e-sports in the behavior of consumers in the market of sports products

Volume 14, Issue 74, September and October 2022, Pages 301-326

https://doi.org/10.22089/smrj.2022.11310.3486

seyed farshid mirmohammadian toutkaleh, leila ghorbani

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Role of the Characteristics of Information Source in Word of Mouth Advertising of Sports Apparel

Volume 9, Issue 42, July and August 2017, Pages 113-136

https://doi.org/10.22089/smrj.2017.965.1256

Mehdi Jokar, Ebrahim Alidoost Ghahfarokhi, Majid Jalali Farahani

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The influence of the word of mouth on consumer based brand equity creation in sport service

Volume 7, Issue 31, November and December 2015, Pages 85-104

Mohsen Behnam, Mahrokh Modiri, Seyedeh Zahra Hashemi

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