Keywords = Word of Mouth
Number of Articles: 4

The role of e-sports in the behavior of consumers in the market of sports products

Volume 14, Issue 74, September and October 2022, Pages 301-326

https://doi.org/10.22089/smrj.2022.11310.3486

seyed farshid mirmohammadian toutkaleh, leila ghorbani

Role of the Characteristics of Information Source in Word of Mouth Advertising of Sports Apparel

Volume 9, Issue 42, July and August 2017, Pages 113-136

https://doi.org/10.22089/smrj.2017.965.1256

Mehdi Jokar, Ebrahim Alidoost Ghahfarokhi, Majid Jalali Farahani

The influence of the word of mouth on consumer based brand equity creation in sport service

Volume 7, Issue 31, November and December 2015, Pages 85-104

Mohsen Behnam, Mahrokh Modiri, Seyedeh Zahra Hashemi