Keywords = هواداران
Number of Articles: 12

Generation Z Fans in Sports Industry: Expectations and Demands

Volume 17, Issue 94, January and February 2026, Pages 17-36

https://doi.org/10.22089/smrj.2024.15629.3949

Akbar Jaberi, Mehdi Salimi

Factors affecting on the supporters’ ownership in Esteghlal FC Using the Grounded theory

Volume 13, Issue 65, July and August 2021, Pages 131-156

https://doi.org/10.22089/smrj.2019.6892.2446

Ahmad Asadinia, Noshin Benar, mehrali hematinejhad, shahram shafiee

Factors Affecting the Attendance of Iran National Football Team Fans in the 2018 FIFA World Cup Based on the Consumed Values Theory

Volume 12, Issue 60, July and August 2020, Pages 103-124

https://doi.org/10.22089/smrj.2019.6731.2401

Mehdi Salimi, Mohammad Soltan Hosseini, Mohsen Tayebi, Amir Hesam Rahimi

The Effect of Team Brand Personality on Fans' Brand Preferences and Team Brand Loyalty in Football Pro League of Iran

Volume 11, Issue 53, March and April 2019, Pages 237-256

https://doi.org/10.22089/smrj.2018.1451

Akbar Jaberi, Seyed Nasrollah Sajjadi, Mohammad Khabiri, Javad Khazaei Pool

Design of Brand Social Identity on Reputation of Club Fans

Volume 8, Issue 35, March and April 2016, Pages 83-96

https://doi.org/10.22089/smrj.2016.720

Jamalodin Beyrami Igder, Abdolhosein Abbasian, Saeed Hatami

Effect of social responsibility on team identification in Iran’s football pro league

Volume 7, Issue 29, May and June 2015, Pages 175-192

Hossin Bakhshandeh, Majid Jalali Farahani, Seyed Narollah Sajjadi