Sport Management Studies
Author = Seyedeh Zahra Hashemi
Number of Articles: 2

The influence of the word of mouth on consumer based brand equity creation in sport service

Volume 7, Issue 31, November and December 2015, Pages 85-104

Mohsen Behnam, Mahrokh Modiri, Seyedeh Zahra Hashemi

The influence of advertising appeal on future intention and consumer’s attitude toward advertisement in sport service

Volume 7, Issue 30, July and August 2015, Pages 35-54

Mohsen Behnam, Mahmoud Godarzi, Mehrzad Hamidi

Home

Publication Ethics

Submit Manuscript

News

Journal Metrics

Contact Us