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Author = Akbar jaberi
Number of Articles: 3

Generation Z Fans in Sports Industry: Expectations and Demands

Volume 17, Issue 94, January and February 2026, Pages 17-36

https://doi.org/10.22089/smrj.2024.15629.3949

Akbar Jaberi, Mehdi Salimi

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  • PDF 622.16 K

Identifying the Opportunities Arising from the COVID-19 Pandemic in Sport Context: A Thematic Analysis

Volume 13, Issue 68, September and October 2021, Pages 171-196

https://doi.org/10.22089/smrj.2021.9570.3227

Akbar jaberi, Farzaneh Mazloomi Soveini

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  • PDF 557.06 K

The Effect of Team Brand Personality on Fans' Brand Preferences and Team Brand Loyalty in Football Pro League of Iran

Volume 11, Issue 53, March and April 2019, Pages 237-256

https://doi.org/10.22089/smrj.2018.1451

Akbar Jaberi, Seyed Nasrollah Sajjadi, Mohammad Khabiri, Javad Khazaei Pool

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  • PDF 495 K
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