نوع مقاله : مقاله پژوهشی

نویسنده

دانشیار گروه تربیت بدنی، دانشگاه آزاد اسلامی واحد دامغان

چکیده

هدف از این پژوهش، بررسی عوامل اجتماعی و فیزیکی ـ محیطی مؤثر بر حضور تماشاچیان در مسابقات لیگ برتر فوتبال ایران بود. ابزار مورداستفاده در پژوهش، مدل توسعه‌یافته‌ای بود که بر‌اساس مطالعات کسکی (‌1994‌)‌، ژانگ و پیس ( 1995‌) و لی (2000) تنظیم گشت. روایی پرسش‌نامه توسط اساتید و متخصصان مربوطه و با استفاده از تحلیل عاملی اکتشافی بررسی و تأیید گردید و پایایی پرسش‌نامه نیز از طریق آلفای کرونباخ( 92/0) مورد‌تأیید قرار گرفت. نمونۀ آماری پژوهش را 1385 تماشاگر بالای 15 سال که به‌صورت تصادفی طبقه‌ای و با روش انتساب متناسب انتخاب شدند، تشکیل دادند. به‌منظور تحلیل داده‌ها از تحلیل عاملی اکتشافی، تحلیل عاملی تأییدی و مدل‌سازی معادلات ساختاری در برنامۀ لیزرل استفاده شد. نتایج نشان می‌دهد که عوامل اجتماعی و فیزیکی ـ محیطی، ارتباط معناداری با تمایل به حضور تماشاچیان دارند.

کلیدواژه‌ها

عنوان مقاله [English]

The Effect of Social and Physical Environmental Factors on Spectators’ Attendance in Soccer Premier League of Iran

نویسنده [English]

  • Nematollah Nemati

Associate Professor, Islamic Azad University Damghan Branch

چکیده [English]

The purpose of the study was to examine the effect of social and physical environmental factors on spectator’s attendance in soccer premier league of Iran. Instrument for this study was a researcher-made tool developed using information attained from studies by Zhang and Pease (1995), Kasky (1994), and Lee (2000). Reliability of the questionnaire was determined by senior experts in the field and was confirmed by explorative factor analysis. In addition, the validity of the questionnaire was confirmed by Cronbach’s alpha (α = 0.92). Statistical sample of research included 1385 spectators over 15 years of age, who were recruited through random stratified sampling. The exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) with LISREL were used for data analysis. The results showed that social and physical environmental factors have significant relation with spectators’ desire to attend.

کلیدواژه‌ها [English]

  • Spectators Attendance
  • Social Factor
  • Physical Environmental Factor
  • Soccer Premier League
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