نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار گروه مدیریت ورزشی، دانشگاه صنعتی شاهرود

2 دانشجوی کارشناسی ارشد مدیریت ورزش دانشگاه صنعتی شاهرود

چکیده

هدف از این پژوهش، ارائۀ مدل عوامل مؤثر بر رفتار مثبت هواداران مسابقات لیگ برتر هندبال ایران می‌باشد. جامعۀ آماری پژوهش را هواداران حاضر در مسابقات لیگ برتر هندبال ایران تشکیل دادند که از میان آن‌ها، 358 هوادار زن و مرد به‌صورت تصادفی به‌عنوان نمونه انتخاب شدند. براساس تحلیل عاملی، 38 متغیر در شش گروه محیطی، فرهنگی، مدیریتی، حمایتی، امنیتی و روانی قرار گرفتند. همچنین، مشخص شد که این عوامل (محیطی، فرهنگی، مدیریتی، حمایتی، امنیتی و روانی) به‌صورت مستقیم و غیرمستقیم بر رفتار مثبت تأثیر دارند. شایان‌ذکر است که عامل روانی به‌عنوان یک متغیر میانجی در این مدل ایفای نقش کرده است. علاوه‌براین، در قسمت اثر کل نیز مشخص شد که عامل امنیتی، بیشترین تأثیر را بر رفتار مثبت دارد؛ بنابراین، پیشنهاد می‌شود که مدیران به عوامل اثرگذار، به‌ویژه عامل امنیتی، توجه بیشتری داشته باشند تا شاهد رفتار مثبت هواداران در مسابقات باشیم.

کلیدواژه‌ها

عنوان مقاله [English]

Model for Factors Influencing Positive Behavior of Iran Handball Premier League Competitions Fans

نویسندگان [English]

  • Reza Andam 1
  • Mitra Salimi 2

چکیده [English]

The purpose of this study was to present a model for factors influencing positive behavior of handball premier league Competitions fans. The Statistical population were fans attending Iran handball premier league competitions. At last, 358 male and female fans were randomly selected as the sample. A Researcher made questionnaire which its content and face validity was checked and confirmed by a group of experts, was used for collecting data. According to factor analysis, 38 variables were classified into six categories “environmental, cultural, managerial, protective, security and psychological”. factors (environmental, cultural, managerial, protective, security and psychological), directly or indirectly, have impact on positive behavior. Psychological factors play a role as a mediator variable in this model. Also, in total effect part of the test was shown that security factors have its most effect (β=0.24) on positive behavior; Therefore, it was suggested that managers pay more attention to more influencing Factors especially the security factors, so that we can see fans positive behavior in Competitions.

کلیدواژه‌ها [English]

  • Security Factor
  • Positive Behavior
  • Fans
  • Path Analysis
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