Document Type : Research Paper
Authors
1 Associate professor in sport management, Sport sciences Faculty, University of Isfahan, Isfahan, Iran.
2 Assistant professor in sport management, Sport sciences Faculty, University of Isfahan, Isfahan, Iran.
3 Ph.D Candidate. in Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran.
Abstract
Football is one of the most important industries in the world. In order to develop the Premier League of Iraqi Football in the horizon of 2032 and improve the current situation, this research has been done by determining future scenarios. This research has used from the perspective of practical purpose, from the perspective of qualitative data, and from the normative approach and scenario writing. The research community has been professors, experts and elites who are knowledgeable about football, especially Iraqi football. Sampling was purposeful and available. In order to analyze the results, the matrix of mutual effects and the scenario wizard software were used, and its key variables were evaluated through the Mic Mac software. From the 20 primary variables in the form of 8 main categories, 10 influential variables were extracted, which include the regulation of support laws for spectators and fans, the existence of growth and training clubs, the existence of talent centers, the existence of spaces with the potential to hold competitions, the regulation of business and support laws for financial sponsors, creating The market was for the purpose of selling league goods, setting unified rules for the use of stadiums equipped with clubs, developing a marketing plan for the pricing of tournament tickets, using virtual space to create special brand value, and identifying the spatial and temporal positions of branding. The findings were proposed in the form of three favorable, continuing and unfavorable scenarios for the Iraqi Football League.
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