نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانش آموخته کارشناسی ارشد، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه الزهرا (س)، تهران، ایران

2 دانشیارمدیریت ورزشی،گروه مدیریتورزشی،دانشکده علوم ورزشی،دانشگاه الزهرا (س)، تهران، ایران

3 دانشیارمدیریتورزشی،دانشکده علوم انسانی، دانشگاه تربیت مدرس، تهران، ایران

چکیده

هدف پژوهش حاضر تحلیل هوشمندی رقابتی مدیران باشگاه‌های ورزشی شهر تهران است. جامعه آماری پژوهش کلیه مدیران و کارشناسان باشگاه‌های ورزشی شهر تهران بوده که با استناد به فرمول کوکران 384 نفر به عنوان نمونه تحقیق تعیین شد که به صورت دردسترس و احتمالی از بین جامعه آماری تحقیق انتخاب شد. ابزار تحقیق، پرسشنامه بازنگری شده هوشمندی رقابتی بوده که روایی و پایایی آن مورد بررسی و تأیید قرار گرفت. به منظور تحلیل داده‌ها از آزمون دوجمله‌ای و جهت بررسی معناداری ارتباط بین مؤلفه‌های پژوهش (هوشمندی بازار، هوشمندی اجتماعی و استراتژیک، هوشمندی رقبا، هوشمندی تکنولوژیک) و همچنین شدت رابطه‌ها از آزمون همبستگی اسپیرمن و یومن ویتنی و برای طراحی مدل از مدل حداقل مربعات جزئی (پی ال اس) استفاده شد. بررسی شدت همبستگی نشان داد که رابطه بین هوشمندی اجتماعی و استراتژیک و هوشمندی بازار و همچنین هوشمندی اجتماعی و استراتژیک و هوشمندی رقبا از شدت قوی برخوردار است و رابطه بین سایر مؤلفه‌ها در محدوده رابطه با شدت متوسط قرار دارد. با توجه به ضرایب مدل نهایی، هوشمندی رقبا بیشترین تأثیر و بعد از آن هوشمندی اجتماعی و استراتژیک، هوشمندی بازار و هوشمندی تکنولوژیک به ترتیب تأثیر داشتند. درنهایت با توجه به بالاتر بودن ضریب مسیر هوشمندی بازار در تحقیق حاضر، لازم است مدیران باشگاه‌های ورزشی برای حفظ و ارتقاء هرچه بیشتر هوشمندی رقابتی، با توزیع برگه‌های نظرسنجی دوره‌ای نسبت به کسب آگاهی هرچه بیشتر در مورد بازار هدف خود اقدام نمایند.

کلیدواژه‌ها

عنوان مقاله [English]

Analysis of competitive intelligence of Tehran Sports club managers

نویسندگان [English]

  • zoha yekehsavar 1
  • maryam mokhtari dinani 2
  • rasool norouzi seyed hossini 3

1 MSc graduated in Sport Management, Department of sport management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran .

2 Ph.D in Sport Management, Associate Professor of Sport Management, Department of sport management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran

3 Ph.D in Sport Management, Associate Professor of Sport Management, Physical Education and Sport Sciences Department, Humanities Faculty, Tarbiat Modares University, Tehran, Iran.

چکیده [English]

The purpose of this study is to analysis of the dimensions of competitive intelligence of Tehran sports club managers. The statistical population of the study was all managers and experts of sports clubs in Tehran. Based on Cochran's formula, a sample of 384 people was determined as the research sample, which was selected from the statistical population of the study. The research tool was a revised competitive intelligence questionnaire whose validity and reliability were examined and confirmed. Binomial test and Spearman and Yu Mann-Whitney correlation tests were used to analyze the data and to design the model used the partial least squares (PLS) model. The study of correlation intensity showed that the relationship between social and strategic intelligence and market intelligence as well as social and strategic intelligence and competitors' intelligence is strong and the relationship between other components Are in the range of moderate intensity. According to the final model coefficients, competitors' intelligence had the most impact, followed by social and strategic intelligence, market intelligence and technological intelligence, respectively. According to the coefficients of the final model, the intelligence of competitors had the greatest impact. Finally, due to the higher coefficient of market intelligence in the present study, it is necessary for the managers of sports clubs to maintain and promote as much as possible competitive intelligence, Managers should distribute periodic survey sheets to gain more knowledge about their target market.

کلیدواژه‌ها [English]

  • Competitive intelligence
  • Market intelligence
  • Social and strategic intelligence
  • Technology Intelligence
  • Manager
  1. Azmudeh Moghaddam, Z., Kalateh Seifari, M., Farzan, F., & Shirkhodi, M. (2017). Impact features independent entrepreneurship and market orientation on competitive intelligence bodybilding club men for manager in Tehran. Contemporary Research in Sports Management, 6(12), 17-32. (in Persian).
  2. Chavoshi, K., & Javadipourfar, M. (2012). Investigating the relationship between competitive intelligence and the performance of companies listed on the Tehran Stock Exchange. Business Management Outlook Magazine, 9, 81–97. (in Persian).
  3. Faramoun, M., Rezaei Soufi, M., & Mohamadi, N. (2019). Developing a model for influencing market orientation and competitive intelligence on the business profitability of private sports clubs in Guilan province (Master's thesis). Payamnoor University of Guilan.
  4. Ghasemi, B., Tajfar, A., & Shayan, A. (2016). Investigating the effects of Internet knowledge and personal knowledge product sales expert on competitive intelligence (Case study of insurance industry) (Master's thesis). Payam Noor University of Tehran. (in Persian).
  5. Ghorbani Beraguri, M., Yadollahi, M., & Daraei, M. (2019). Investigating the effect of personality traits and competitive intelligence on strategic thinking of senior managers of Guilan industries. Paper presented at the International Conference on advances in Business Management, Business, Economics and Finance, Turkey, Arvin Alborz Conference Company. (in Persian).
  6. Hezarkhani, H., Nematizadeh, S., & Adab, H. (2013). The impact of competitive intelligence on the sale of Insurance products (Case study: Iran insurance agents in Kermanshah) Islamic Azad University of Central Tehran. (in Persian).
  7. Jorge, C. F. B., & Valentime, M. L. P. (2018). The competitive intelligence process as strategic tool to soccer club. Ciencia da Informacao, 47(2), 86-99.
  8. Khanfari, S. (2019). Investigating the functions of competitive intelligence on the effectiveness of marketing strategies in the branches of Bank Melli Khuzestan. Afagh Humanities Monthly, 3(26), 53-68. (in Persian).
  9. Khazaei, A., Yoosefy, B., Khazaei, A., & Karkhaneh, M. (2018). Identifying the effect of competitive intelligence on entrepreneurial intention in the managers of sports clubs in Kermanshah. Paper presented at the Conference on New Management Paradigms and Behavioral Sciences, Tehran, Permanent Secretariat of the Conference. (in Persian).
  10. Mahdlo, F., & Ghalami Avati, R. (2017). The relationship between leadership style with organizational culture and competitive intelligence among Golestan Provincial Sports and Youth Department Staff (Master's thesis). Islamic Azad University Behshahr Branch. (in Persian).

 

 

 

 

  1. Maleki, A., Keshavarz, L., Fathi, A., & Maleki, A. (2017). The relationship between competitive intelligence and organizational entrepreneurship in the staff of the General Department of Sports and Youth of Ilam Province. Paper presented at the First National Conference on the accomplishments of Sports Science and Health Abadan University of Medical Sciences, Ahvaz, Abadan University of Medical Sciences. (in Persian).
  2. Mehri, A., & Khodadad Hoseini, H. (2005). Designing a competitive advantage model for the Iranian automotive industry. Management Research in Iran, 9(2), 189-212. (in Persian).
  3. Mortazavi, M., & Allahyar, I. (2019). Investigating the effect of managers' competitive intelligence on the development of small industries (case study of industrial towns in Malayer 2012). Paper presented at the 4th National Conference on Management, Accounting and Economics with an Emphasis on Regional and Global Marketing, Tehran, Shahid Beheshti University, Permanent Secretariat of the Conference. (in Persian).
  4. Mousavi Gilani, R., Mousavi, J., & Asli, M. (2016). Survey of relationship between organizational justice and competitive intelligence on the effectiveness among staff of youth and sports office in Sistan and Baluchestan. Organizational Behavior Management in Sport Studies, 3(9), 39–46. (in Persian).
  5. Najafi Haghi, J. (2005). competitive intelligence. Tadbir Monthly, (154), 14-20. (in Persian).
  6. Nazari, R., & Ghafghazi, M. (2019). The effect of competitive intelligence on market orientation and entrepreneurship (case study: private clubs Isfahan). Journal of Business Reviews, (97), 33-44. (in Persian).
  7. Nte, N., Omede, K., Enokie, B., & Bienose, O. (2020). Competitive intelligence and competitive advantage in pharmaceutical firms in developing economies: A review of lagos state, Nigeria. Journal of Management, Economics and Industrial Organization, 4(1), 76–99.
  8. Pakmaram, A., Skandari, K., & Molavi Z. (2010). Competitive intelligence: Tracking the movements of rivals. Journal of Tadbir, (214), 41-44. (in Persian).
  9. Parvizisorour, F., Ghareh, M., & Rezaei Soufi, M. (2019). Investigating the effect of coaches' competitive intelligence on the effectiveness of Hamedan Premier League football teams. Paper presented at the National Conference on New Research in Sports Science, Isfahan, Permanent Secretariat of the Conference. (in Persian).
  10. Pirayesh, R., & Alipoor, V. (2012). Investigating the relationship between competitive intelligence and the Effectiveness of Marketing Strategies between public and private banks in Zanjan province. Business Management Quarterly, 4(12), 1-18. (in Persian).
  11. Rascão, J. (2020). Competitive intelligence and strategic for football clubs. International Journal of Business and Automation. Available at: https://www.researchgate.net/publication/359355309_Competitive_Intelligence_and_Strategic_for_Football_Clubs
  12. Rouach, D., & Santi, P. (2001). Competitive intelligence adds value: Five Intelligence attitudes. European Management Journal, 19(5), 552-559.
  13. Sarami, S., Kordnaeij, A., & Moshabaki Esfahani, A. (2016). Investigating the effect of competitive intelligence on organizational performance in commercial banks. Journal of Information Technology Management, 9(4), 789–804. (in Persian).
  14. Sarvari, T., Rahimnia, F., & Poursalimi, M. (2018). Investigating the effect of regretting the brand on behavioral intention via satisfaction and  consumer brand identification as a moderator  in the best sport clubs in Mashhad (Master's thesis). Mashhad Ferdowsi University. (in Persian).
  15. Shahtahmasbi, E., Khodadad Hoseini, H., Kordnaeij, A., & Azadarmaki, T. (2014). Design and explain the model of gaining competitive advantage based on external social capital and the role of dynamic capabilities (Doctoral dissertation). Tarbiat Modares University, Tehran. (in Persian).
  16. Van den Berg, L., Coetzee, B., Blignaut, S., & Mearns, M. (2018). The competitive intelligence process in sport: data collection properties of high-level cricket coaches. International Journal of Performance Analysis in Sport, 18(1), 32-54.
  17. Van den Berg, L., Coetzee, B., & Mearns, M. (2020). Establishing competitive intelligence process elements in sport performance analysis and coaching: A comparative systematic literature review. International Journal of Information Management, 52, 102071.
  18. Yadegar, F., & Dahgan, M. (2015). Investigating the effect of competitive intelligence on organizational commitment of Bank Mellat employees West Azerbaijan Province (Master's thesis). Islamic Azad University of Tehran. (in Persian).
  19. Zarei, M., Jowkar, A., & Eidi, F. (2015). The relationship between competitive intelligence and corporate profitability. Case study (Fars No - Firoozabad Cement Company) (Master's thesis). Payam Noor University of Tehran. (in Persian).
  20. Zhang, J. (2008). The constracting benefits accounting conservatism to lenders and borrowers. Journal of Accounting and Economics, 45(1), 27–54.
  21. Ziayirad, M., Rabiei, A., & Mirmohammadi, M. (2014). Investigating the effect of competitive intelligence on students' satisfaction of Payame Noor University of Tehran (Master's thesis). Payame Noor University of Tehran, West Tehran Branch. (in Persian).