Document Type : Research Paper
Authors
1 Ph.D. student in Physical Education and Sports Science, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 Professor Department of Physical Education and Sport Sciences, University of Kurdistan
3 Professor Department of Physical Education and Sport Science, Science and Research Branch, Islamic Azad University, Tehran, Iran
4 Assistant Professor Department of Physical Education and Sport Science, Science and Research Branch, Islamic Azad University, Tehran, Iran
Abstract
Over the past few decades, recognizing the factors affecting the behavioral intentions of spectators in football has been considered by many researchers. Existence of numerous researches in this field emphasizes the necessity of conducting a meta-analysis or combined research in this field. Iran is done. The statistical population of this study consisted of available studies that were available in full text articles in university databases and libraries between 2011 and 1400. These studies were purposefully selected and based on input and output criteria and sensitivity analysis, 115 effect sizes from 28 studies were examined. The results related to the combined effect size were obtained for the random effects model (0.35) and for the fixed effects model (0.35). The results also showed that satisfaction and quality of services have the greatest effect on increasing the behavioral intentions of football spectators in Iran, respectively. As a result, it can be said that the most important tool for marketers to increase the behavioral intentions of the audience based on the results of this study is to pay attention to the level of satisfaction, quality of service and the main product.
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